Sponsorships At The Fair

• Reach an audience of over 1 million people
• Reach a wide demographic of consumers
• Showcase products and increase sales
• Align with an iconic and beloved property
• Reinforce Company Name brand position
• Demonstrate community leadership
• Support existing community programs
• Deliver marketing messages through advertising, public relations, and social media
• Connect with and engage consumers
• Host company events

The Fair offers a wide array of marketing and sales opportunities. We are committed to developing sponsorship programs to accomplish your goals and deliver business results.

• Category exclusivity
• Presenting and Official Sponsor status
• Promotional rights

• Traffic-driving consumer promotions
• Lead-generating contests
• Enter-to-win contests
• Text messaging
• Gift-with-purchase incentives, bounce-back couponing
• Social Media

• Inclusion in the Fair’s robust TV, radio, print and online advertising campaign
• Inclusion in Washington State Fair Marketing Materials
• Social media platform promotions via Facebook and Twitter
• Website links and promotions

• Building naming rights
• Dedicated gate signage
• Signage at attraction/event
• Jumbotron announcements
• Stage announcements

• Promotional area for displays, sales, sampling, and contests
• Distribution of special offers
• Washington State Fair Ambassadors distribute offers at Gate Entrances
• Product Sampling

• Concert tickets
• Parking and admission passes
• Hospitality and meeting space
• Co-branded merchandise gifts
• Catered receptions

Washington State Fair

Over 1 million people attend each September over 20 days.

Spring Fair

Over 100,000 attend each April over 3 1/2 days. 

More targeted information is available by contacting the Sponsorship Department at (253) 841-5023.

Gender

• 60% Female, 40% Male

 Age

• 6.1% - 12 & under
• 16.8% - 13-18
• 15.2% - 19-24
• 27.9% - 25-44
• 24.9% - 45-65
• 9.1% - 65+

• Visitors attend in groups averaging 3.2 and spend more than 6.1 hours at the Fair
• 59% of visitors visit the Fair website before attending
• 73% are likely to purchase the product/service over a non-sponsor
• 50.7% of visitors rate the fun of the Fair “Great, over the top”
• The quality of the event experience offered at the Fair compared to other fairs is extremely high
• 86% enthusiastically refer the Fair to other people
• 92% plan to return to the Fair next year