Sponsorships At The Fair

Washington State Fair

Thank you for your interest in the Washington State Fair! A 120-year tradition, this Washington state event is the one of the top Fairs in the world and the largest single attraction held annually in the state.

Since 1900, the Washington State Fair has held a very special place in the hearts and minds of millions of Fairgoers. As a sponsor of the Washington State Fair, your organization has the opportunity to not only be a part of this tradition, but to reach an extensive and receptive audience.

Request Information

It is our objective to help you reach your marketing goals and look forward to planning a successful sponsorship program with you. Contact us with your objectives so we can develop a customized proposal. Contact the Sponsorship Department at (253) 841-5023.

Benefits of Sponsorship

  • Audience Exposure
    • Reach an audience of over 1 million people
    • Reach a wide demographic of consumers
    • Showcase products and increase sales
    • Align with an iconic and beloved property
    • Reinforce Company Name brand position
    • Demonstrate community leadership
    • Support existing community programs
    • Deliver marketing messages through advertising, public relations, and social media
    • Connect with and engage consumers
    • Host company events

    The Fair offers a wide array of marketing and sales opportunities. We are committed to developing sponsorship programs to accomplish your goals and deliver business results.

  • Designation
    • Category exclusivity
    • Presenting and Official Sponsor status
    • Promotional rights
  • Promotions
    • Traffic-driving consumer promotions
    • Lead-generating contests
    • Enter-to-win contests
    • Text messaging
    • Gift-with-purchase incentives, bounce-back couponing
    • Social Media
  • Advertising Inclusion
    • Inclusion in the Fair’s robust TV, radio, print and online advertising campaign
    • Inclusion in Washington State Fair Marketing Materials
    • Social media platform promotions via Facebook and Twitter
    • Website links and promotions
  • On-Site Visibility
    • Building naming rights
    • Dedicated gate signage
    • Signage at attraction/event
    • Jumbotron announcements
    • Stage announcements
  • On-Site Consumer Engagement
    • Promotional area for displays, sales, sampling, and contests
    • Distribution of special offers
    • Washington State Fair Ambassadors distribute offers at Gate Entrances
    • Product Sampling
  • Hospitality & Consumer Engagement
    • Concert tickets
    • Parking and admission passes
    • Hospitality and meeting space
    • Co-branded merchandise gifts
    • Catered receptions

Attendance & Demographics

  • Attendance

    Washington State Fair

    Over 1 million people attend each September over 20 days.

    Spring Fair

    Over 100,000 attend each April over 3 1/2 days. 

    More targeted information is available by contacting the Sponsorship Department at (253) 841-5023.

  • Demographics

    Gender

    • 60% Female, 40% Male

     Age

    • 6.1% - 12 & under
    • 16.8% - 13-18
    • 15.2% - 19-24
    • 27.9% - 25-44
    • 24.9% - 45-65
    • 9.1% - 65+
  • Fair Guests
    • Visitors attend in groups averaging 3.2 and spend more than 6.1 hours at the Fair
    • 59% of visitors visit the Fair website before attending
    • 73% are likely to purchase the product/service over a non-sponsor
    • 50.7% of visitors rate the fun of the Fair “Great, over the top”
    • The quality of the event experience offered at the Fair compared to other fairs is extremely high
    • 86% enthusiastically refer the Fair to other people
    • 92% plan to return to the Fair next year

Many thanks to our sponsors

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