Puyallup Fair changing name to become Washington State Fair in 2013
Puyallup, WA – Sept. 21, 2012 – The Puyallup Fair has announced that it is in the process of changing its name to officially be called the Washington State Fair, effective when the trademark paperwork is completed in 2013. The Fair, which first started in 1900, is the largest in the state, and has been a September tradition for several generations.
Many people already consider the Puyallup Fair to be the unofficial state fair in Washington. It has been the largest fair in the state for over half a century. Both the 4-H State Fair and the Washington State FFA Exhibition house their annual state competition at the Puyallup Fair, a hallmark of most state fairs in the nation. In the case of 4-H, students compete at the county fair level, with winners moving on to the state finals in Puyallup.
“The board of directors did their due diligence before moving forward,” said Kent Hojem, CEO. “They weighed the pros and cons, and conducted market research to see what both locals and newcomers to the state felt about the name options. Overwhelmingly, their positive support of the name change impacted our decision to take the next steps in a name change.”
While the name may change, the Washington State Fair will continue to offer the traditional favorites that have made it a family favorite since 1900. The foundation of the fair when it first started focused on animals, agriculture, and education, and those elements remain strong features in the current fair.
Many newcomers to Washington are not familiar with the fact that the Puyallup Fair is the largest fair in the state, and one of the largest in the country. They associate it with a smaller town, not realizing that it opens its doors to host over one million guests during the 17-day run each September. Many of the new residents can, however, associate a state fair name with their own large state fair where they grew up.
The name change also streamlines the process of acquiring grandstand entertainment and national sponsors. Until now, it was necessary to explain the magnitude of size and attendance, explaining that Washington does not have a state fair. Now the focus can be placed on the benefits of the Washington State Fair.
The Puyallup Fair is a private, not-for-profit, and does not receive any government monies. It pays taxes, including $1.1 million in Pierce County property taxes last year. Profits from the Fair are plowed back into the facility.
Dates for the Spring Fair are April 18-21, 2013, and the Washington State Fair is slated for Sept. 6-22, 2013. For more info, visit www.thefair.com, or text “FAIR” to 75868. # # #