Sponsorship Levels & Packages

• Major Sponsor
  Fair time components would be named for your company with a host of supporting exposure. Average rights fee—$125,000 annually; two-year minimum term. Includes Fall Fair, with the option to negotiate for Spring Fair, and category exclusivity.
• Official Sponsor
  Category exclusivity on high-visibility sponsored attraction.  Average rights fee—$50,000 annually; two-year term. Includes Fall Fair, with the option to negotiate for Spring Fair. 
• Sponsor 
  Exposure would be on a suitable attraction around which you can build a powerful marketing platform. Average rights fee—$20,000 annually, one-year term.

If budget is an issue, please call to discuss opportunities that can be designed to address constraints, while meeting your objectives.

Benefits & Exposure:

Following are features that can be built into your package, depending on your level of participation:

High Traffic Area Sales/Sampling/Display Space
From which to promote your products and services.

Category Exclusivity
Eliminates your competition and gives you the undivided attention of Fairgoers.

Recognition throughout the Fairgrounds

• Major signage on sponsored attraction
• Listing on special gate signs
• Rotation on electronic marquee
• Name on benches throughout the Fairgrounds, etc.

Inclusion in Puyallup Fair Advertising
Specific to sponsored attraction/component; could include radio, print or television advertising.

ID on Puyallup Fair Collateral Materials
Logo or listing on Puyallup Fair collateral materials such as

• Brochures
• Flyers
• Posters
• Inserts
• Mailings, etc.

Emcee Announcements
Recognizing your sponsorship to the attraction’s audience.

Program Recognition
You may be included in schedules, be listed, or receive logo ID next to a feature article.

Website Recognition
A listing, banner ad, interactive section and/or hotlink and logo ID.

Tickets and Hospitality
VIP parking passes, gate passes, ride tickets, concert tickets, catered receptions, etc.

Promotional Rights
Develop high-profile promotions to increase sales.

• Buy one get one free
• Ride discounts
• Admission discounts
• Win great prizes

Many Ways to Sample

1. One sampling location.  Includes space (not fixtures) and opportunity to set up proprietary or themed attraction to draw consumers to sample your product.  $2,500 & up per location per day
2. Sponsor an attraction that reaches your target audience.  Includes signage and a sampling location close to your sponsored attraction.  $14,000 & up
3. Sample at our busy gates.  Includes the opportunity to reach Fairgoers as they come and go.  $2,500 & up per gate per day

What Can You Expect?

• An audience of 1.2 to 1.4 million over 17 days.
• A wide demographic of consumers: youth, seniors, male, female, parents, singles; we’ve got your target market!
• A friendly staff ready to help you meet your objectives.
• Opportunity to sample and use your company’s mascot.
• Chance to raise brand awareness and acceptance through product trial.

Sampling Success

• Cherry Coke, 10,306 2-liter bottles, 2 days
• DiGiorno Pizza, 23,936 1-oz portions, 1-1/2 days
• SoBe New Age Beverages, 118,000 2-oz samples
• Helene Curtis Hair Products, 21,000 packets, 3 days
• Morningstar Farms Vegi-Burger, 35,000 1-oz portions, 4 days
• Go-Gurt Express Yogurt, 250,000 1-oz packages, 12 days
• Wilcox Family Farms Flavored Milk, 225,000 1-oz cups, 17 days

Sampling Prices
Sample one product at one or more of our FOUR busy gates or set up a sampling booth in the heart of the Fairgrounds. You can come in for any combination of the 17-day Fair. Prices are set per location.

Mondays through Thursdays

• $1,000 per day per gate or 10 x 10 booth location (minimum $2,500)  

Fridays through Sundays

• $2,000 per day per gate or 10 x 10 booth location (minimum $5,000) 

Prices are based on the sampling of ONE product. Prices for the entire 17-day run may be negotiated.