Sponsorship
Home of the Puyallup Fair & Events Center

Sponsorship Opportunities 

Benefits & Exposure:

Following are features that can be built into your package, depending on your level of participation:

High Traffic Area Sales/Sampling/Display Space
From which to promote your products and services.

Category Exclusivity
Eliminates your competition and gives you the undivided attention of Fairgoers.

Recognition throughout the Fairgrounds

  • Major signage on sponsored attraction
  • Listing on special gate signs
  • Rotation on electronic marquee
  • Name on benches throughout the Fairgrounds, etc.

Inclusion in Puyallup Fair Advertising
Specific to sponsored attraction/component; could include radio, print or television advertising.

ID on Puyallup Fair Collateral Materials
Logo or listing on Puyallup Fair collateral materials such as

  • Brochures
  • Flyers
  • Posters
  • Inserts
  • Mailings, etc.

Emcee Announcements
Recognizing your sponsorship to the attraction’s audience.

Program Recognition
You may be included in schedules, be listed, or receive logo ID next to a feature article.

Website Recognition
A listing, banner ad, interactive section and/or hotlink and logo ID.

Tickets and Hospitality
VIP parking passes, gate passes, ride tickets, concert tickets, catered receptions, etc.

Promotional Rights
Develop high-profile promotions to increase sales.

  • Buy one get one free
  • Ride discounts
  • Admission discounts
  • Win great prizes

Many Ways to Sample

  1. One sampling location.  Includes space (not fixtures) and opportunity to set up proprietary or themed attraction to draw consumers to sample your product. 
  2. Sponsor an attraction that reaches your target audience.  Includes signage and a sampling location close to your sponsored attraction. 
  3. Sample at our busy gates.  Includes the opportunity to reach Fairgoers as they come and go. 

What Can You Expect?

  • An audience of 1.2 to 1.4 million over 17 days.
  • A wide demographic of consumers: youth, seniors, male, female, parents, singles; we’ve got your target market!
  • A friendly staff ready to help you meet your objectives.
  • Opportunity to sample and use your company’s mascot.
  • Chance to raise brand awareness and acceptance through product trial.

Sampling Success

  • Cherry Coke, 10,306 2-liter bottles, 2 days
  • DiGiorno Pizza, 23,936 1-oz portions, 1-1/2 days
  • SoBe New Age Beverages, 118,000 2-oz samples
  • Helene Curtis Hair Products, 21,000 packets, 3 days
  • Morningstar Farms Vegi-Burger, 35,000 1-oz portions, 4 days
  • Go-Gurt Express Yogurt, 250,000 1-oz packages, 12 days
  • Darigold Chocolate Flavored Milk, 139,607 2-oz cups, 17 days
 

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