Sponsorship Opportunities
Benefits & Exposure:
Following are features that can be built into your package, depending on your level of participation:
High Traffic Area Sales/Sampling/Display Space
From which to promote your products and services.
Category Exclusivity
Eliminates your competition and gives you the undivided attention of Fairgoers.
Recognition throughout the Fairgrounds
- Major signage on sponsored attraction
- Listing on special gate signs
- Rotation on electronic marquee
- Name on benches throughout the Fairgrounds, etc.
Inclusion in Puyallup Fair Advertising
Specific to sponsored attraction/component; could include radio, print or television advertising.
ID on Puyallup Fair Collateral Materials
Logo or listing on Puyallup Fair collateral materials such as
- Brochures
- Flyers
- Posters
- Inserts
- Mailings, etc.
Emcee Announcements
Recognizing your sponsorship to the attraction’s audience.
Program Recognition
You may be included in schedules, be listed, or receive logo ID next to a feature article.
Website Recognition
A listing, banner ad, interactive section and/or hotlink and logo ID.
Tickets and Hospitality
VIP parking passes, gate passes, ride tickets, concert tickets, catered receptions, etc.
Promotional Rights
Develop high-profile promotions to increase sales.
- Buy one get one free
- Ride discounts
- Admission discounts
- Win great prizes
Many Ways to Sample
- One sampling location. Includes space (not fixtures) and opportunity to set up proprietary or themed attraction to draw consumers to sample your product.
- Sponsor an attraction that reaches your target audience. Includes signage and a sampling location close to your sponsored attraction.
- Sample at our busy gates. Includes the opportunity to reach Fairgoers as they come and go.
What Can You Expect?
- An audience of 1.2 to 1.4 million over 17 days.
- A wide demographic of consumers: youth, seniors, male, female, parents, singles; we’ve got your target market!
- A friendly staff ready to help you meet your objectives.
- Opportunity to sample and use your company’s mascot.
- Chance to raise brand awareness and acceptance through product trial.
Sampling Success
- Cherry Coke, 10,306 2-liter bottles, 2 days
- DiGiorno Pizza, 23,936 1-oz portions, 1-1/2 days
- SoBe New Age Beverages, 118,000 2-oz samples
- Helene Curtis Hair Products, 21,000 packets, 3 days
- Morningstar Farms Vegi-Burger, 35,000 1-oz portions, 4 days
- Go-Gurt Express Yogurt, 250,000 1-oz packages, 12 days
- Darigold Chocolate Flavored Milk, 139,607 2-oz cups, 17 days











