Attendance & Demographics


Washington State Fair
Over 1 million people attend each September over 21 days.
More targeted information is available by contacting the Sponsorship Department at 253-841-5023.

Spring Fair
Over 100,000 attend each April over 3 1/2 days. 

Demographics
  • 60% Female, 40% Male
  • Age:
    • 6.1% 12 and under
    • 16.8% 13-18
    • 15.2% 19-24
    • 27.9% 25-44
    • 24.9% 45-65
    • 9.1% 65+

Fairgoers
  • Visitors attend in groups averaging 3.2 and spend more than 6.1 hours at the Fair
  • 59% of visitors visit the Fair website before attending
  • 73% are likely to purchase the product/service over a non-sponsor
  • 50.7% of visitors rate the fun of the Fair “Great, over the top”
  • The quality of the event experience offered at the Fair compared to other fairs is extremely high
  • 86% enthusiastically refer the Fair to other people
  • 92% plan to return to the Fair next year

Research was conducted by EventCorp Services on September 9-15 during the 2011 Puyallup Fair

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